1. Try A One Column Layout instead of multicolumns.
A one column layout will give you more control over your narrative.It should be able to guide your readers in a more predictable way from top to bottom.Whereas a multi column approach runs some additional risk of being distracting to the core purpose of a page. Guide people with a story and a prominent call to action at the end.
2.Try Giving a Gift instead of closing a sale right away.
A friendly gesture such as providing a customer with a gift can be just that. Deeper underneath however, gifting is also an effective persuasion tactic that is based on the rule of reciprocity. As obvious as it sounds, being nice to someone by offering a small token of appreciation can come back in your favour down the road.